If you are interested in working with IDC to understand a market - there are several ways to do this. Some clients are only interested in buying a single report, while others prefer to partner with IDC and conduct a larger study. Some clients are trying to develop a go-to-market strategy and others want to know which features end-users are willing to pay for. Through advanced analysis including market segmentation and predictive modeling, IDC is able to generate actionable business plans to help grow your organization.

Mini Polls
IDC has the ability to conduct mini-polls for our clients. Although these polls usually only involve a few questions, we survey up to 50,000 individuals worldwide to collect the data. We helped one customer that needed data in just three days for an important presentation in front of his board of directors. We helped another customer that needed "real-time" data for an important business decision that needed to be made quickly.

Custom Surveys
IDC conducts over 300 surveys each year. Participation in a given survey
ranges from a few respondents to 100,000s of respondents. Our team has
experience conducting a wide range of surveys from telephone interviews to global web based surveys. IDC can help you design the survey, field the survey, and analyze the survey results.

Individual Research Documents
Our research reports provide market forecasts, competitive analysis, vendor profiles, and information on customer requirements and buying patterns. Not only do we cover the entire spectrum of mobile, consumer, and technology markets and subjects, but we do this on a global basis. Click on any of the links below to get more information on any of the research documents
listed:

Discovering Their "True Colors": Predicting Users' Mobile Phone Color Preferences IDC's Mobilizing the Enterprise 2004 Survey: Examining Mobility Trends by Mobile Operators Used Mobilizing the Consumer 2005: An IDC Mobile Advisory Council Survey What Makes Mobile Users Tick? The Underlying Factors of Mobile Phone Usage and Purchase Criteria Mobile Usage Patterns 2004: An IDC Mobile Advisory Council Survey OS Matters: Select Vertical Industries Vary in Their Handheld OS Choices

Subscription Services
IDC's Continuous Intelligence Services (CISs) deliver a steady stream of market intelligence throughout the year. Each CIS provides customers with in-depth analysis and insights on specific market segments. This analysis is delivered through written research and direct contact with our analyst team. The fact that markets are changing at a rapid pace makes this an ideal choice for many IDC clients.

Custom Consulting
Emphasizing close relationships with clients, we don’t simply listen to you. We gain a full, in-depth understanding of your needs, to deliver the bottom-line results you want. IDC's strategic analysis, market research, and business planning counsel support the development and implementation of winning business strategies. Our expertise includes market opportunity assessment, demand-side research, supply-side research, channel and alliance strategy, brand positioning and return on investment (ROI) calculations.

For more information about IDC's products and services contact your account manager or contact Jon Guloyan at jguloyan@idc.com or (508) 935-4296.